ARTiST: Dave Buonaguidi
TiTLE: Logo's I wasn't asked to redesign but did anyway without permission, probably illegally.
SiZE: 68cm x 68cm
PROViNENCE: Signed and numbered by the artist
PROCESS: Screen print onto Somerset Radiant White with cut edges
“BRANDS HAVE PLAYED A VERY IMPORTANT ROLE IN MY LIFE AND I ALWAYS HAD A FASCINATION WITH LOGOS. THE SIMPLICITY AND BOLDNESS OF ONE WORD, AND OCCASIONALLY JUST A SYMBOL, THE COLOURS AND THE BACK STORY. AS A KID I ALSO LOVED THE FACT THAT I COULD WATCH AN AD ON THE TELLY AND THEN GO TO THE SHOPS AND BUY THE SAME PRODUCT AND THAT MADE ME FEEL LIKE I WAS PART OF SOMETHING BIGGER, AND THAT I WAS IMPORTANT.”
AS MENTIONED IN THE TITLE, I WASN’T ASKED TO REDESIGN THEM, BUT I DID ANYWAY, AND I KNOW IT’S PROBABLY ILLEGAL, BUT I’M 58 AND DON’T GIVE A FUCK ANYMORE. SORRY.”
- Dave Buonaguidi, 2023
